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- Author: Torsten H Nilson
- Publisher: John Wiley & Sons
- ISBN-10: 0470848227
- ISBN-13: 9780470848227
- Format: 17 x 22.3 x 2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
EXTRA 10 % discount with code: EXTRA
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- Author: Torsten H Nilson
- Publisher: John Wiley & Sons
- ISBN-10: 0470848227
- ISBN-13: 9780470848227
- Format: 17 x 22.3 x 2 cm, kieti viršeliai
- Language: English English
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Reviews