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- Author: Stefanie Auge-Dickhut
- Publisher: Springer
- Year: 2015
- Pages: 195
- ISBN-10: 3319199374
- ISBN-13: 9783319199375
- Format: 15.6 x 23.4 x 1.4 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
EXTRA 10 % discount with code: EXTRA
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- Author: Stefanie Auge-Dickhut
- Publisher: Springer
- Year: 2015
- Pages: 195
- ISBN-10: 3319199374
- ISBN-13: 9783319199375
- Format: 15.6 x 23.4 x 1.4 cm, kieti viršeliai
- Language: English English
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
Reviews