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- Author: Francois Habryn
- Publisher: Karlsruher Institut für Technologie
- ISBN-10: 3866448481
- ISBN-13: 9783866448483
- Format: 14.8 x 21 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
EXTRA 10 % discount with code: EXTRA
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- Author: Francois Habryn
- Publisher: Karlsruher Institut für Technologie
- ISBN-10: 3866448481
- ISBN-13: 9783866448483
- Format: 14.8 x 21 x 2 cm, minkšti viršeliai
- Language: English English
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
Reviews