- We will send in 10–14 business days.
/images/books/3576911/9780470018583.jpg)
- Author: Kelly
- Publisher: John Wiley & Sons
- ISBN-10: 0470018585
- ISBN-13: 9780470018583
- Format: 16.3 x 23.4 x 2.2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.15:11:23
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Kelly
- Publisher: John Wiley & Sons
- ISBN-10: 0470018585
- ISBN-13: 9780470018583
- Format: 16.3 x 23.4 x 2.2 cm, kieti viršeliai
- Language: English English
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Reviews