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- Author: Stefan R Thallmaier
- Publisher: Springer Gabler
- Year: 2014
- Pages: 218
- ISBN-10: 3658075252
- ISBN-13: 9783658075255
- Format: 14.8 x 21 x 1.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
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- Author: Stefan R Thallmaier
- Publisher: Springer Gabler
- Year: 2014
- Pages: 218
- ISBN-10: 3658075252
- ISBN-13: 9783658075255
- Format: 14.8 x 21 x 1.4 cm, softcover
- Language: English English
Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
Reviews