28,61 €
31,79 €
-10% with code: EXTRA
Crystallizing Public Opinion
28,61 € 
- We will send in 10–14 business days.
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of public relations counsel, Crystallizing elucidates the instruments and techniques that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in thi…
31.79
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- Author: Edward Bernays
- Publisher: Ig Publishing
- ISBN-10: 193543926X
- ISBN-13: 9781935439264
- Format: 12.7 x 19.6 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of public relations counsel, Crystallizing elucidates the instruments and techniques that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to regiment the mind like the military regiments the body. The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.EXTRA 10 % discount with code: EXTRA
28,61 €
31,79 €
We will send in 10–14 business days.
The promotion ends in 23d.08:41:26
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Edward Bernays
- Publisher: Ig Publishing
- ISBN-10: 193543926X
- ISBN-13: 9781935439264
- Format: 12.7 x 19.6 x 1.5 cm, minkšti viršeliai
- Language: English English
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of public relations counsel, Crystallizing elucidates the instruments and techniques that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to regiment the mind like the military regiments the body. The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Reviews