61,10 €
67,89 €
-10% with code: EXTRA
Cross-Media Communications
Cross-Media Communications
61,10
67,89 €
  • We will send in 10–14 business days.
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved…
  • Publisher:
  • ISBN-10: 0557285658
  • ISBN-13: 9780557285655
  • Format: 18.9 x 24.6 x 1.6 cm, softcover
  • Language: English
  • SAVE -10% with code: EXTRA

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This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

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  • Author: Drew Davidson
  • Publisher:
  • ISBN-10: 0557285658
  • ISBN-13: 9780557285655
  • Format: 18.9 x 24.6 x 1.6 cm, softcover
  • Language: English English

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

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