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- Author: Devinder Pal Singh
- Publisher: Scholars' Press
- Year: 2014
- Pages: 308
- ISBN-10: 3639718593
- ISBN-13: 9783639718591
- Format: 15.2 x 22.9 x 1.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Cross Cultural Consumer Behavior in an Emerging Economy (e-book) (used book) | bookbook.eu
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Description
The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.
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- Author: Devinder Pal Singh
- Publisher: Scholars' Press
- Year: 2014
- Pages: 308
- ISBN-10: 3639718593
- ISBN-13: 9783639718591
- Format: 15.2 x 22.9 x 1.8 cm, softcover
- Language: English English
The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.
Reviews