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- Author: Tobias Kollmann
- Publisher: Deutscher Universitätsverlag
- ISBN-10: 3835002384
- ISBN-13: 9783835002388
- Format: 14.8 x 21 x 0.9 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
EXTRA 10 % discount with code: EXTRA
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- Author: Tobias Kollmann
- Publisher: Deutscher Universitätsverlag
- ISBN-10: 3835002384
- ISBN-13: 9783835002388
- Format: 14.8 x 21 x 0.9 cm, softcover
- Language: English English
Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Reviews