92,87 €
103,19 €
-10% with code: EXTRA
Crm Fundamentals
92,87 € 
- We will send in 10–14 business days.
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully-including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and…
/images/books/9686831/9781430235903.jpg)
- Author: Scott Kostojohn
- Publisher: Apress
- Year: 2011
- Pages: 248
- ISBN-10: 143023590X
- ISBN-13: 9781430235903
- Format: 19.1 x 23.5 x 1.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully-including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
EXTRA 10 % discount with code: EXTRA
92,87 €
103,19 €
We will send in 10–14 business days.
The promotion ends in 19d.18:20:45
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Scott Kostojohn
- Publisher: Apress
- Year: 2011
- Pages: 248
- ISBN-10: 143023590X
- ISBN-13: 9781430235903
- Format: 19.1 x 23.5 x 1.3 cm, softcover
- Language: English English
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully-including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.
Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
Reviews