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- Publisher: John Wiley & Sons
- ISBN-10: 0470511982
- ISBN-13: 9780470511985
- Format: 16.8 x 24.1 x 2.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Critical Marketing (e-book) (used book) | bookbook.eu
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Description
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
EXTRA 10 % discount with code: EXTRA
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- Publisher: John Wiley & Sons
- ISBN-10: 0470511982
- ISBN-13: 9780470511985
- Format: 16.8 x 24.1 x 2.5 cm, softcover
- Language: English English
Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
Reviews