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- Author: Cindy Barnes
- Publisher: Kogan Page
- ISBN-10: 0749455128
- ISBN-13: 9780749455125
- Format: 15.5 x 23.1 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
EXTRA 10 % discount with code: EXTRA
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- Author: Cindy Barnes
- Publisher: Kogan Page
- ISBN-10: 0749455128
- ISBN-13: 9780749455125
- Format: 15.5 x 23.1 x 1.5 cm, softcover
- Language: English English
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Reviews