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- Author: Ashley Hastings
- Publisher: CGW
- ISBN-10: 1908293454
- ISBN-13: 9781908293459
- Format: 15.2 x 22.9 x 1.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with strategies you can understand and clear demonstrations of what works - all described in simple, engaging language.
Copywriting for Marketing Communications covers every stage of the copywriting process. It explains how to get your head round the purpose of a particular piece of marketing material and how to get into the head of the intended recipient. It shows you how to plan to achieve your objective, strike the right tone and summon up the creative magic that transforms dull, lifeless text into an irresistible proposition that sparkles with clarity and demands attention.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.16:42:29
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ashley Hastings
- Publisher: CGW
- ISBN-10: 1908293454
- ISBN-13: 9781908293459
- Format: 15.2 x 22.9 x 1.9 cm, minkšti viršeliai
- Language: English English
Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with strategies you can understand and clear demonstrations of what works - all described in simple, engaging language.
Copywriting for Marketing Communications covers every stage of the copywriting process. It explains how to get your head round the purpose of a particular piece of marketing material and how to get into the head of the intended recipient. It shows you how to plan to achieve your objective, strike the right tone and summon up the creative magic that transforms dull, lifeless text into an irresistible proposition that sparkles with clarity and demands attention.
Reviews