288,71 €
320,79 €
-10% with code: EXTRA
Continuing to Broaden the Marketing Concept
288,71 € 
- We will send in 10–14 business days.
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protect…
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- Publisher: Emerald Publishing Limited
- ISBN-10: 1787548252
- ISBN-13: 9781787548251
- Format: 15 x 23.1 x 2.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Continuing to Broaden the Marketing Concept (e-book) (used book) | bookbook.eu
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Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place.This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.
EXTRA 10 % discount with code: EXTRA
288,71 €
320,79 €
We will send in 10–14 business days.
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- Publisher: Emerald Publishing Limited
- ISBN-10: 1787548252
- ISBN-13: 9781787548251
- Format: 15 x 23.1 x 2.3 cm, hardcover
- Language: English English
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place.
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.
Reviews