113,57 €
126,19 €
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Contingency Factors of Marketing-Mix Standardization
113,57 € 
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This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
126.19
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- Author: Roxana Codita
- Publisher: Gabler Verlag
- Year: 2010
- Pages: 312
- ISBN-10: 3834925969
- ISBN-13: 9783834925961
- Format: 14.8 x 21 x 1.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Contingency Factors of Marketing-Mix Standardization (e-book) (used book) | bookbook.eu
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This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
EXTRA 10 % discount with code: EXTRA
113,57 €
126,19 €
We will send in 10–14 business days.
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- Author: Roxana Codita
- Publisher: Gabler Verlag
- Year: 2010
- Pages: 312
- ISBN-10: 3834925969
- ISBN-13: 9783834925961
- Format: 14.8 x 21 x 1.8 cm, minkšti viršeliai
- Language: English English
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
Reviews