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- Author: Rahel Anne Bailie
- Publisher: XML Press
- ISBN-10: 1937434168
- ISBN-13: 9781937434168
- Format: 19.1 x 23.5 x 1.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.20:52:00
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Rahel Anne Bailie
- Publisher: XML Press
- ISBN-10: 1937434168
- ISBN-13: 9781937434168
- Format: 19.1 x 23.5 x 1.6 cm, minkšti viršeliai
- Language: English English
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
Reviews