37,16 €
41,29 €
-10% with code: EXTRA
Content Inc.
37,16 € 
- We will send in 10–14 business days.
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. w…
41.29
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- Author: Joe Pulizzi
- Publisher: McGraw-Hill Education Ltd
- Year: 2021
- ISBN-10: 1264257546
- ISBN-13: 9781264257546
- Format: 16.6 x 23.7 x 3.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
---> Choose a topic
---> Unearth an area where little competition exists (break through the clutter)
---> Choose your best channel to build your platform
---> Build long-term customer loyalty (an audience)
---> Start making money from your content
---> Expand your content into multiple channels/platforms
---> Sell your content asset or scale it into a successful business
This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.
Apply the methods laid out for you in Content Inc., and create the business of your dreams.
EXTRA 10 % discount with code: EXTRA
37,16 €
41,29 €
We will send in 10–14 business days.
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Joe Pulizzi
- Publisher: McGraw-Hill Education Ltd
- Year: 2021
- ISBN-10: 1264257546
- ISBN-13: 9781264257546
- Format: 16.6 x 23.7 x 3.5 cm, kieti viršeliai
- Language: English English
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
---> Choose a topic
---> Unearth an area where little competition exists (break through the clutter)
---> Choose your best channel to build your platform
---> Build long-term customer loyalty (an audience)
---> Start making money from your content
---> Expand your content into multiple channels/platforms
---> Sell your content asset or scale it into a successful business
This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.
Apply the methods laid out for you in Content Inc., and create the business of your dreams.
In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
---> Choose a topic
---> Unearth an area where little competition exists (break through the clutter)
---> Choose your best channel to build your platform
---> Build long-term customer loyalty (an audience)
---> Start making money from your content
---> Expand your content into multiple channels/platforms
---> Sell your content asset or scale it into a successful business
This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.
Apply the methods laid out for you in Content Inc., and create the business of your dreams.
Reviews