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- Author: Maxwell McCombs
- Publisher: Routledge
- ISBN-10: 0805811028
- ISBN-13: 9780805811025
- Format: 15.7 x 23.4 x 0.9 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
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- Author: Maxwell McCombs
- Publisher: Routledge
- ISBN-10: 0805811028
- ISBN-13: 9780805811025
- Format: 15.7 x 23.4 x 0.9 cm, softcover
- Language: English English
This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
Reviews