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- Author: Keith Edmund Ferguson
- Publisher: Cognella Academic Publishing
- Year: 2019
- Pages: 464
- ISBN-10: 1516576047
- ISBN-13: 9781516576043
- Format: 20.3 x 25.4 x 2.5 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.
The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit
EXTRA 10 % discount with code: EXTRA
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- Author: Keith Edmund Ferguson
- Publisher: Cognella Academic Publishing
- Year: 2019
- Pages: 464
- ISBN-10: 1516576047
- ISBN-13: 9781516576043
- Format: 20.3 x 25.4 x 2.5 cm, hardcover
- Language: English English
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.
The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit
Reviews