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- Author: A B Rao
- Publisher: Vishwakarma Publications
- ISBN-10: 9383572884
- ISBN-13: 9789383572885
- Format: 17.8 x 25.4 x 1.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter
EXTRA 10 % discount with code: EXTRA
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- Author: A B Rao
- Publisher: Vishwakarma Publications
- ISBN-10: 9383572884
- ISBN-13: 9789383572885
- Format: 17.8 x 25.4 x 1.2 cm, minkšti viršeliai
- Language: English English
This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter
Reviews