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- Publisher: Humana
- ISBN-10: 1071629999
- ISBN-13: 9781071629994
- Format: 17.8 x 25.4 x 2.7 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Consumer Research Methods in Food Science (e-book) (used book) | bookbook.eu
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Description
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.EXTRA 10 % discount with code: EXTRA
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- Publisher: Humana
- ISBN-10: 1071629999
- ISBN-13: 9781071629994
- Format: 17.8 x 25.4 x 2.7 cm, hardcover
- Language: English English
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
Reviews