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- Author: Morris B Holbrook
- Publisher: SAGE Publications, Inc
- ISBN-10: 0803972970
- ISBN-13: 9780803972971
- Format: 15.2 x 22.9 x 2.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
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- Author: Morris B Holbrook
- Publisher: SAGE Publications, Inc
- ISBN-10: 0803972970
- ISBN-13: 9780803972971
- Format: 15.2 x 22.9 x 2.4 cm, softcover
- Language: English English
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
Reviews