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- Author: Isaac K Ngugi
- Publisher: CABI
- ISBN-10: 1786392879
- ISBN-13: 9781786392879
- Format: 19.1 x 24.9 x 1.8 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions.
This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.22:07:46
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Isaac K Ngugi
- Publisher: CABI
- ISBN-10: 1786392879
- ISBN-13: 9781786392879
- Format: 19.1 x 24.9 x 1.8 cm, hardcover
- Language: English English
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions.
This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Reviews