84,59 €
93,99 €
-10% with code: EXTRA
Consumer Behaviour
84,59 € 
- We will send in 10–14 business days.
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industria…
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- Author: Alet Erasmus
- Publisher: Oxford University Press, USA
- ISBN-10: 0190412429
- ISBN-13: 9780190412425
- Format: 16.3 x 23.1 x 2.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.EXTRA 10 % discount with code: EXTRA
84,59 €
93,99 €
We will send in 10–14 business days.
The promotion ends in 19d.05:57:10
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Alet Erasmus
- Publisher: Oxford University Press, USA
- ISBN-10: 0190412429
- ISBN-13: 9780190412425
- Format: 16.3 x 23.1 x 2.3 cm, softcover
- Language: English English
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
Reviews