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- Author: Rajagopal
- Publisher: Business Expert Press
- ISBN-10: 1947441140
- ISBN-13: 9781947441149
- Format: 15.2 x 22.9 x 1.1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
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- Author: Rajagopal
- Publisher: Business Expert Press
- ISBN-10: 1947441140
- ISBN-13: 9781947441149
- Format: 15.2 x 22.9 x 1.1 cm, minkšti viršeliai
- Language: English English
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Reviews