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- Author: Marieke K De Mooij
- Publisher: SAGE Publications Ltd
- ISBN-10: 1544318162
- ISBN-13: 9781544318165
- Format: 18.5 x 22.9 x 2.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy.
This edition has been updated to include:
- An insight into the different roles of the internet and the growing influence of social media
- An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
- Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
EXTRA 10 % discount with code: EXTRA
The promotion ends in 16d.15:16:57
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Marieke K De Mooij
- Publisher: SAGE Publications Ltd
- ISBN-10: 1544318162
- ISBN-13: 9781544318165
- Format: 18.5 x 22.9 x 2.8 cm, softcover
- Language: English English
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy.
This edition has been updated to include:
- An insight into the different roles of the internet and the growing influence of social media
- An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
- Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Reviews