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- Author: Patricia Huddleston
- Publisher: Business Expert Press
- ISBN-10: 1606491679
- ISBN-13: 9781606491676
- Format: 15.2 x 22.9 x 0.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
EXTRA 10 % discount with code: EXTRA
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- Author: Patricia Huddleston
- Publisher: Business Expert Press
- ISBN-10: 1606491679
- ISBN-13: 9781606491676
- Format: 15.2 x 22.9 x 0.8 cm, minkšti viršeliai
- Language: English English
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
Reviews