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- Author: S Tamer Cavusgil
- Publisher: Business Expert Press
- ISBN-10: 1606490257
- ISBN-13: 9781606490259
- Format: 15.2 x 22.9 x 0.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Conducting Market Research for International Business (e-book) (used book) | bookbook.eu
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Description
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
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- Author: S Tamer Cavusgil
- Publisher: Business Expert Press
- ISBN-10: 1606490257
- ISBN-13: 9781606490259
- Format: 15.2 x 22.9 x 0.7 cm, minkšti viršeliai
- Language: English English
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Reviews