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- Author: Dove
- Publisher: John Wiley & Sons
- ISBN-10: 078795649X
- ISBN-13: 9780787956493
- Format: 18.8 x 23.7 x 2.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.
View an example of a teaching tool available in this title: CourseSyllabus.EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Dove
- Publisher: John Wiley & Sons
- ISBN-10: 078795649X
- ISBN-13: 9780787956493
- Format: 18.8 x 23.7 x 2.8 cm, softcover
- Language: English English
Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.
View an example of a teaching tool available in this title: CourseSyllabus.
Reviews