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- Publisher: Business Science Reference
- ISBN-10: 1466665955
- ISBN-13: 9781466665958
- Format: 21.6 x 27.9 x 2.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Computer-Mediated Marketing Strategies (e-book) (used book) | bookbook.eu
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Description
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Business Science Reference
- ISBN-10: 1466665955
- ISBN-13: 9781466665958
- Format: 21.6 x 27.9 x 2.4 cm, hardcover
- Language: English English
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Reviews