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- Author: Richard Pettinger
- Publisher: For Dummies
- ISBN-10: 0470779306
- ISBN-13: 9780470779309
- Format: 18.3 x 23.1 x 2.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.
This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
- What Competitive Strategy actually is
- The foundations of strategy and the five forces of competition
- Assessing the competition and strategic management in action
- Developing a competitive strategy
- Looking to the future and mergers and acquisitions
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.22:37:05
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Richard Pettinger
- Publisher: For Dummies
- ISBN-10: 0470779306
- ISBN-13: 9780470779309
- Format: 18.3 x 23.1 x 2.3 cm, minkšti viršeliai
- Language: English English
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.
This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
- What Competitive Strategy actually is
- The foundations of strategy and the five forces of competition
- Assessing the competition and strategic management in action
- Developing a competitive strategy
- Looking to the future and mergers and acquisitions
Reviews