93,95 €
104,39 €
-10% with code: EXTRA
Competitive Marketing Strategy for Europe
93,95 € 
- We will send in 10–14 business days.
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It eva…
104.39
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- Author: Linden Brown
- Publisher: Macmillan
- ISBN-10: 0333613511
- ISBN-13: 9780333613511
- Format: 15.6 x 23.4 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.EXTRA 10 % discount with code: EXTRA
93,95 €
104,39 €
We will send in 10–14 business days.
The promotion ends in 21d.11:39:24
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Linden Brown
- Publisher: Macmillan
- ISBN-10: 0333613511
- ISBN-13: 9780333613511
- Format: 15.6 x 23.4 x 2 cm, minkšti viršeliai
- Language: English English
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
Reviews