- We will send in 10–14 business days.
/images/books/3614004/9780520266520.jpg)
- Author: Mara Einstein
- Publisher: University of California Press
- Year: 2012
- Pages: 240
- ISBN-10: 0520266528
- ISBN-13: 9780520266520
- Format: 16.1 x 23.4 x 2.1 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.17:46:35
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mara Einstein
- Publisher: University of California Press
- Year: 2012
- Pages: 240
- ISBN-10: 0520266528
- ISBN-13: 9780520266520
- Format: 16.1 x 23.4 x 2.1 cm, kieti viršeliai
- Language: English English
Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Reviews