Community and Public Health Education Methods (e-book) (used book) | bookbook.eu

Description

Updated to keep pace with this ever-evolving field, the fifth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. Divided into three sections, Section I focuses on building the foundation for selecting and applying community health education methods, including chapters focused on: theories and models, becoming a professional, promoting multicultural diversity, social marketing concepts, and health communication strategies. Sections II and III follow a similar format with chapters that introduce the topics; provide steps for implementing the skill, tips, and techniques for successful implementation; offer strategies for overcoming challenges; and explain expected outcomes. Key Features: - 3 new chapters! Applying a Health Literacy Framework (4); Applying Motivational Interviewing Techniques (7); and Exploring Digital Media Strategies (11) - Coverage of the latest industry standards, guidelines, and competencies, including the HESPA II CHES competencies. - Discussion of health promotion and various techniques including multi-level and multicomponent interventions. - Navigate eBook Access (included with the printed text and available stand-alone) for convenient online and offline access to the enhanced digital text.