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- Author: Matthias Schimmel
- Publisher: Anchor Academic Publishing
- Year: 2013
- Pages: 96
- ISBN-10: 3954891638
- ISBN-13: 9783954891634
- Format: 14.8 x 21 x 0.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Communication in the U.K. Budget Airline Industry (e-book) (used book) | bookbook.eu
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Description
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
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- Author: Matthias Schimmel
- Publisher: Anchor Academic Publishing
- Year: 2013
- Pages: 96
- ISBN-10: 3954891638
- ISBN-13: 9783954891634
- Format: 14.8 x 21 x 0.6 cm, softcover
- Language: English English
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
Reviews