80,81 €
89,79 €
-10% with code: EXTRA
Commonsense Direct and Digital Marketing
80,81 € 
- We will send in 10–14 business days.
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple le…
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- Author: Drayton Bird
- Publisher: Kogan Page
- ISBN-10: 0749447605
- ISBN-13: 9780749447601
- Format: 19 x 24.6 x 2.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.EXTRA 10 % discount with code: EXTRA
80,81 €
89,79 €
We will send in 10–14 business days.
The promotion ends in 21d.01:34:48
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Drayton Bird
- Publisher: Kogan Page
- ISBN-10: 0749447605
- ISBN-13: 9780749447601
- Format: 19 x 24.6 x 2.6 cm, softcover
- Language: English English
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
Reviews