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- Author: Julia Anders
- Publisher: GRIN Verlag
- Year: 2013
- Pages: 60
- ISBN-10: 3656495270
- ISBN-13: 9783656495277
- Format: 14.8 x 21 x 0.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world's biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca-Cola connects with its audience and customers in a way that other companies don't do. This report provides information about Coca-Cola's Marketing Strategy and analyzes its communication, product and price policy.
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- Author: Julia Anders
- Publisher: GRIN Verlag
- Year: 2013
- Pages: 60
- ISBN-10: 3656495270
- ISBN-13: 9783656495277
- Format: 14.8 x 21 x 0.4 cm, softcover
- Language: English English
Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world's biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca-Cola connects with its audience and customers in a way that other companies don't do. This report provides information about Coca-Cola's Marketing Strategy and analyzes its communication, product and price policy.
Reviews