Coca-Cola, Black Panthers, and Phantom Jets (e-book) (used book) | bookbook.eu

Description

In the late 1960s, Israel became more closely entwined with the United States not just as a strategic ally but also through its intensifying intimacy with American culture, society, and technology. Coca-Cola, Black Panthers, and Phantom Jets shows how the emergence of an American-inflected consumer modernity profoundly shaped Israeli life in a moment of great transition, exposing social cleavages, forging a consumerist order, and transforming Jewish identities.

By taking an expansive view of Israeli-American encounters, historian Oz Frankel reveals their often unexpected consequences, including the ripple effects that the rise of Black Power had on both extremes of Israeli politics, the consumerist ideologies that ensnared IDF soldiers and the Palestinians in the newly occupied territories, and cultural performances that lured Israelis to embrace previously shunned diasporic culture. What made the racial strife in the US and the tensions between Ashkenazi and Mizrahi Jews in Israel commensurable? How did an American military jet emerge as a national fixation? Why was the US considered a paragon of both spectacular consumption and restrained, rational consumerism? In ten topical chapters, this book demonstrates that the American presence in Israel back then, as it is today, was multifaceted and contradictory.