188,54 €
209,49 €
-10% with code: EXTRA
City Branding and New Media
City Branding and New Media
188,54
209,49 €
  • We will send in 10–14 business days.
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
  • Publisher:
  • ISBN-10: 1137387955
  • ISBN-13: 9781137387950
  • Format: 14 x 21.6 x 1.4 cm, hardcover
  • Language: English
  • SAVE -10% with code: EXTRA

City Branding and New Media (e-book) (used book) | bookbook.eu

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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

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  • Author: M Paganoni
  • Publisher:
  • ISBN-10: 1137387955
  • ISBN-13: 9781137387950
  • Format: 14 x 21.6 x 1.4 cm, hardcover
  • Language: English English

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

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