- We will send in 10–14 business days.
/images/books/14909029/9786208301439.jpg)
- Author: Mariana Fagundes Goethel
- Publisher: Our Knowledge Publishing
- ISBN-10: 6208301432
- ISBN-13: 9786208301439
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Just like cinema, games are an audiovisual product, but with the differential of interactivity with players. As a new media, electronic games have shown themselves to have great communicational potential, and the evolution of technology has led to the need to create a promotional strategy for games. Thus, taking as a reference the audiovisual strategies for advertising films according to Vanoye and Goliot-Lété (1994), this book seeks to analyse the changes that have occurred in the strategy and audiovisual aesthetics of the trailers for the Call of Duty game franchise, from the animations to the current live-action trailers.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.06:30:55
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mariana Fagundes Goethel
- Publisher: Our Knowledge Publishing
- ISBN-10: 6208301432
- ISBN-13: 9786208301439
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English English
Just like cinema, games are an audiovisual product, but with the differential of interactivity with players. As a new media, electronic games have shown themselves to have great communicational potential, and the evolution of technology has led to the need to create a promotional strategy for games. Thus, taking as a reference the audiovisual strategies for advertising films according to Vanoye and Goliot-Lété (1994), this book seeks to analyse the changes that have occurred in the strategy and audiovisual aesthetics of the trailers for the Call of Duty game franchise, from the animations to the current live-action trailers.
Reviews