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- Author: Joel Backaler
- Publisher: Palgrave Macmillan
- ISBN-10: 1137293926
- ISBN-13: 9781137293923
- Format: 14 x 21.6 x 1.6 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
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- Author: Joel Backaler
- Publisher: Palgrave Macmillan
- ISBN-10: 1137293926
- ISBN-13: 9781137293923
- Format: 14 x 21.6 x 1.6 cm, kieti viršeliai
- Language: English English
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
Reviews