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- Author: Steve Harrison
- Publisher: Adworld Press
- ISBN-10: 0957151500
- ISBN-13: 9780957151505
- Format: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Changing the World Is the Only Fit Work for a Grown Man (e-book) (used book) | bookbook.eu
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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
EXTRA 10 % discount with code: EXTRA
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- Author: Steve Harrison
- Publisher: Adworld Press
- ISBN-10: 0957151500
- ISBN-13: 9780957151505
- Format: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
- Language: English English
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Reviews