- We will send in 10–14 business days.
/images/books/10068943/9781466673939.jpg)
- Publisher: Business Science Reference
- ISBN-10: 1466673931
- ISBN-13: 9781466673939
- Format: 17.8 x 25.4 x 2.5 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Cases on Branding Strategies and Product Development (e-book) (used book) | bookbook.eu
Reviews
Description
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.08:24:46
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Business Science Reference
- ISBN-10: 1466673931
- ISBN-13: 9781466673939
- Format: 17.8 x 25.4 x 2.5 cm, hardcover
- Language: English English
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Reviews