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- Author: John L Fortenberry
- Publisher: Jones & Bartlett Publishers
- ISBN-10: 0763764485
- ISBN-13: 9780763764487
- Format: 15 x 22.6 x 1.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.
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- Author: John L Fortenberry
- Publisher: Jones & Bartlett Publishers
- ISBN-10: 0763764485
- ISBN-13: 9780763764487
- Format: 15 x 22.6 x 1.3 cm, softcover
- Language: English English
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.
Reviews