Reviews
Description
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.
Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.
Coverage includes:
This book is a volume in the Consumer Science and Strategic Marketing series.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.23:33:18
The discount code is valid when purchasing from 10 €. Discounts do not stack.
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.
Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.
Coverage includes:
This book is a volume in the Consumer Science and Strategic Marketing series.
Reviews