34,82 €
38,69 €
-10% with code: EXTRA
Buzzmarketing
34,82 € 
- We will send in 10–14 business days.
There's fake corporate marketing and then there's real marketing. This is the real stuff for real people. -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own…
38.69
/images/books/11302754/9781591842132.jpg)
- Author: Mark Hughes
- Publisher: Portfolio
- ISBN-10: 1591842131
- ISBN-13: 9781591842132
- Format: 14.1 x 21.3 x 1.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
There's fake corporate marketing and then there's real marketing. This is the real stuff for real people. -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.EXTRA 10 % discount with code: EXTRA
34,82 €
38,69 €
We will send in 10–14 business days.
The promotion ends in 22d.11:13:11
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mark Hughes
- Publisher: Portfolio
- ISBN-10: 1591842131
- ISBN-13: 9781591842132
- Format: 14.1 x 21.3 x 1.7 cm, minkšti viršeliai
- Language: English English
There's fake corporate marketing and then there's real marketing. This is the real stuff for real people. -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Reviews