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- Publisher: Information Science Reference
- Year: 2011
- Pages: 382
- ISBN-10: 1605660248
- ISBN-13: 9781605660240
- Format: 22.1 x 28.5 x 3.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Business Web Strategy (e-book) (used book) | bookbook.eu
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Description
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.
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- Publisher: Information Science Reference
- Year: 2011
- Pages: 382
- ISBN-10: 1605660248
- ISBN-13: 9781605660240
- Format: 22.1 x 28.5 x 3.1 cm, hardcover
- Language: English English
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.
Reviews