455,57 €
506,19 €
-10% with code: EXTRA
Business-To-Business Marketing Management
Business-To-Business Marketing Management
455,57
506,19 €
  • We will send in 10–14 business days.
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary…
  • Publisher:
  • ISBN-10: 1780525761
  • ISBN-13: 9781780525761
  • Format: 15.5 x 23.1 x 3.3 cm, hardcover
  • Language: English
  • SAVE -10% with code: EXTRA

Business-To-Business Marketing Management (e-book) (used book) | bookbook.eu

Reviews

(4.00 Goodreads rating)

Description

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

EXTRA 10 % discount with code: EXTRA

455,57
506,19 €
We will send in 10–14 business days.

The promotion ends in 15d.15:32:07

The discount code is valid when purchasing from 10 €. Discounts do not stack.

Log in and for this item
you will receive 5,06 Book Euros!?
  • Publisher:
  • ISBN-10: 1780525761
  • ISBN-13: 9781780525761
  • Format: 15.5 x 23.1 x 3.3 cm, hardcover
  • Language: English English

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

Reviews

  • No reviews
0 customers have rated this item.
5
0%
4
0%
3
0%
2
0%
1
0%
(will not be displayed)