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- Author: Merrill Warkentin
- Publisher: Idea Group Publishing
- ISBN-10: 1930708092
- ISBN-13: 9781930708099
- Format: 18.9 x 25.3 x 2.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.
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- Author: Merrill Warkentin
- Publisher: Idea Group Publishing
- ISBN-10: 1930708092
- ISBN-13: 9781930708099
- Format: 18.9 x 25.3 x 2.3 cm, kieti viršeliai
- Language: English English
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.
Reviews