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- Author: Wilson Ng
- Publisher: Kogan Page
- ISBN-10: 0749468955
- ISBN-13: 9780749468958
- Format: 15.6 x 23.4 x 1.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.
Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.18:30:21
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Wilson Ng
- Publisher: Kogan Page
- ISBN-10: 0749468955
- ISBN-13: 9780749468958
- Format: 15.6 x 23.4 x 1.2 cm, softcover
- Language: English English
Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.
Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.
Reviews